Sinotruk Howo Philippines Distribution Network Analysis

Dec 11, 2024 | trucks

Distribution Network Overview about sinotruk howo

Sinotruk Howo trucks in the Philippines are distributed through a wide network of authorized dealers and distributors, making the brand accessible nationwide. This network ensures that customers can easily access Sinotruk vehicles, services, and support in various regions of the country.

Authorized Dealers and Distributors

Sinotruk’s dealers include key partners such as All Prime, the exclusive distributor in the Visayas region, and Zenith Heavy Systems & Equipment, Inc., which offers services across the country. These dealers are essential in providing access to Sinotruk products and services.

Geographical Coverage

The dealer network covers many regions of the Philippines, allowing customers in both cities and rural areas to easily access Sinotruk’s offerings. For example, Zenith Heavy Systems & Equipment, Inc. operates nationwide, serving a broad geographic area.

Product Range

Sinotruk dealers offer a wide range of trucks, including: – Tractor heads – Dump trucks – Fuel tank trucks – Water tank trucks – Concrete mixer trucks – Trailers, such as flatbed, low bed, and container side loader trailers

This variety meets the diverse needs of customers, from construction to logistics.

Service Centers and Support

Many authorized dealers, including Zenith Heavy Systems & Equipment, Inc., have dedicated service centers. These centers provide maintenance and repair services, stocked with Sinotruk spare parts and staffed with skilled technicians.

Financial and Insurance Services

Most dealers offer flexible financial services, including attractive loan options with low down payments and installment plans. They also collaborate with insurance companies to provide truck insurance directly at the dealership.

Competitive Pricing and Market Position

Sinotruk’s pricing strategy ensures that their trucks remain affordable. Dealers keep sales profit margins under 3%, maintaining low prices without compromising quality. Sinotruk HOWO trucks are often preferred over European and Japanese brands due to lower maintenance costs and affordable spare parts, helping them gain market share in the Philippines.

Authorized Dealers and Distributors of sinotruk howo

Sinotruk Howo has built a strong distribution network in the Philippines through authorized dealers and distributors. These partnerships make SINOTRUK’s high-quality heavy-duty vehicles and equipment easily available across the country, along with reliable after-sales service and spare parts support.

Sinotruk Philippines

Sinotruk Philippines is an authorized dealer that offers a wide range of trucks, including dump trucks, tractor heads, trailers (40-footer and 20-footer), cement mixers, wing vans, and cargo trucks. They ensure fast and efficient service by keeping a complete stock of Sinotruk Howo spare parts and providing dedicated service personnel for repairs. This focus on after-sales service has helped them build a strong reputation in the market.

Zenith Heavy System & Equipment

Zenith Heavy System & Equipment, founded in December 2011, is an authorized distributor of CNHTC-SINOTRUK in the Philippines. This distributor specializes in a variety of heavy-duty trucks, including dump trucks, tractor heads, trailers, and cement mixers. Zenith focuses on offering cost-efficient, reliable, and durable vehicles to meet clients’ diverse needs. They aim to be the leading distributor of Sinotruk in the Philippines, with their head office in Quezon City, Metro Manila.

All Prime

All Prime is the exclusive distributor for Sinotruk in the Visayas region. Known for the quality and durability of Sinotruk products, All Prime offers a range of logistical trucks and motorized equipment, including the SINOTRUK HOWO TH7, TX, and SITRAK GX models. They focus on providing excellent customer service and have built a reputation for delivering reliable vehicles and parts to regional clients.

National Coverage

Sinotruk’s distribution network in the Philippines covers multiple regions. Zenith Heavy System & Equipment operates nationwide, while All Prime specializes in the Visayas region. This extensive reach ensures that clients throughout the Philippines can access Sinotruk trucks and services conveniently.

Service and Spare Parts

A key feature of Sinotruk’s authorized dealers and distributors is their commitment to after-sales service. Distributors like Zenith Heavy Systems and Equipment maintain a full stock of Sinotruk Howo spare parts, ensuring fast delivery and efficient repairs. This dedication to spare parts availability and service personnel strengthens Sinotruk’s position in the competitive Philippine market.

Product Range of sinotruk

HOWO A7

  • Mixer Truck: The HOWO 10W Mixer Truck has a 10 CBM capacity, priced at ₱4.03 Million. This model is ideal for construction projects requiring reliable concrete mixing.
  • Tractor Head: The range includes two variants: the HOWO 10W Tractor Head Trailer at ₱3.33 Million and other models with manual transmissions for heavy-duty hauling.
  • Dump Truck: Popular models include the SINOTRUK HOWO 380hp 6X4 10-wheelers, with a 20 cubic meter load capacity and a 30-ton weight limit. The price ranges from $39,000 to $39,800.

HOWO H7

  • Dump Truck: The SINOTRUK HOWO 8X4 dumper truck has a 50-ton loading capacity, with dimensions of 10545×2496×3370mm, making it ideal for large-scale construction.
  • Mixer Truck: This model is similar to the HOWO A7 Mixer Truck, offering a 10 CBM capacity for consistent concrete transport.
  • Tractor Head: This model also offers manual transmission variants, like the A7, to meet diverse logistical needs.

Other Models

  • Fuel Tank Truck: These trucks come with customizable fuel tank capacities ranging from 300L to 600L, based on client requirements.
  • Water Tank Truck: Designed to meet the specifications of other HOWO truck models, these trucks are versatile for industrial and municipal uses.
  • Concrete Mixer Truck: The HOWO 10W Mixer Truck with a 10 CBM capacity, priced at ₱4.03 Million, is perfect for both urban and rural construction projects.

Key Customization Features

  • Dump Box Customization: HOWO trucks can be customized with standard dimensions of 7000x2300x1500mm and steel thicknesses of 8mm for the floor and 6mm for the sides to meet specific needs.
  • Engine and Transmission: These trucks come with the CNHTC D10.38-40 Euro 4 engine, delivering 380hp, paired with the SINOTRUK HW19710 transmission, which has 10 forward and 2 reverse gears for high performance.
  • Axles and Brakes: Standard features include HF9 front axles, HC16 rear axles with differential locks, and dual-circuit compressed air brake systems, enhancing safety and stability.

Services and Support

Sinotruk Howo Philippines provides full services and support to help clients maintain the performance and longevity of their trucks. The following key offerings are part of the after-sales service network:

Preventive Maintenance Services

ICON Equipment Solutions Philippines offers regular maintenance to keep Sinotruk Howo trucks in top condition. The preventive maintenance includes:

  • Checking essential vehicle systems like the hand brake, service brake, illuminating lamps, signal lamps, and indicator lamps.
  • Monitoring the function of key components such as the starter, alternator, and battery.
  • Ensuring correct tire pressure and condition.
  • Regular checks on engine oil, coolant, and steering hydraulic oil levels.

These services help prevent unexpected breakdowns and ensure smooth vehicle operation.

Genuine Parts

To maintain the quality and reliability of Sinotruk Howo trucks, authorized dealers like ICON Equipment Solutions Philippines provide genuine parts. These parts include:

  • Engine components
  • Brake system parts
  • Other essential vehicle parts

Using genuine parts is critical for maintaining the truck’s long-term performance and safety.

Machine Training

ICON Equipment Solutions Philippines also offers training programs for operators. These programs aim to:

  • Teach operators how to use Sinotruk Howo trucks effectively.
  • Ensure safe vehicle operation.
  • Maximize vehicle performance and lifespan.

This training is part of Sinotruk’s commitment to comprehensive after-sales support.

Telematics

Sinotruk Howo Philippines offers telematics services that enable fleet management. With telematics, clients can:

  • Monitor vehicle performance in real-time.
  • Track vehicle locations.
  • Manage maintenance needs proactively.

This service helps improve operational efficiency and reduces vehicle downtime.

Geographic Coverage

https://www.youtube.com/watch?v=WbZRen9CBGw

Sinotruk Philippines has built a wide and efficient distribution network across the country, ensuring that customers nationwide can access a variety of Howo trucks and trailers. These include howo tractor trucks, fuel tank trucks, water tank trucks, and concrete mixer trucks. This national presence is essential to meet the demand for high-quality heavy-duty vehicles in different industries.

National Coverage

  • Sinotruk Philippines operates throughout the entire archipelago, offering a range of Sinotruk products to customers nationwide.
  • ICON Equipment Solutions Philippines also contributes to nationwide distribution, providing a broad selection of Sinotruk trucks. Their extensive network ensures that customers receive advanced technology and affordable solutions wherever they are in the country.

Regional Focus

  • Visayas Region: All Prime is the exclusive distributor for Sinotruk in the Visayas. They offer specialized services to meet the needs of transport companies and fleet operators in this region.

Market Share and Expansion

  • Over the past three years, Sinotruk has captured 60% of the Philippine heavy truck market. This significant market share reflects the company’s strategic marketing efforts and the continuous expansion of its distribution channels within the local market.

Service Network

  • The introduction of the 4S store has strengthened Sinotruk’s service network by enhancing sales, after-sales services, technical support, parts supply, and vehicle modifications. This expansion ensures that customers have access to reliable support throughout the lifecycle of their vehicles.

Dealer Contributions

  • Both Sinotruk Philippines and ICON Equipment Solutions have played a key role in promoting Sinotruk products and establishing a strong service network, helping to solidify Sinotruk’s position as a leading brand in the Philippine heavy-duty truck market.

Historical and Corporate Background

China National Heavy Duty Truck Group Co., Ltd. (CNHTC)

China National Heavy Duty Truck Group Co., Ltd. (CNHTC), founded from the Jinan Automobile Works (JAW) established in 1935, started producing heavy-duty trucks in 1956. CNHTC developed China’s first heavy-duty truck, the “HUANGHE” model JN150. Over the years, it has become a leader in the global heavy-duty truck market, playing a key role in the development of China’s truck manufacturing industry.

Zenith Heavy System & Equipment

Zenith Heavy System & Equipment, founded in December 2011, is the authorized distributor of Sinotruk CNHTC trucks in the Philippines. Since its launch, Zenith has been vital in distributing a wide range of Sinotruk products across the country. Their offerings include heavy-duty vehicles such as dump trucks, tractor heads, 40-foot and 20-foot trailers, cement mixers, wing vans, cargo trucks, and other specialty vehicles. Zenith has established a strong position in the local distribution network, helping Sinotruk maintain a solid presence in the Philippines.

Sinotruk’s Market Presence in the Philippines

Sinotruk has built a strong market presence in the Philippines, with its products used by top companies in various industries, including fuel transport. Among Sinotruk’s offerings, the Howo model is the most popular, mainly due to its cost-effective spare parts and lower maintenance costs compared to other heavy-duty truck brands in the region.

Sinotruk’s Distribution and Service Network

Sinotruk International has expanded its global presence with offices in 40 countries and 8 assembly plants worldwide, including a significant presence in the Philippines. The opening of a 4S store in the Philippines in 2017 marked a major step in strengthening ties with local dealers and enhancing its sales and service infrastructure. This move reinforced Sinotruk’s commitment to providing excellent customer service and after-sales support in the Philippines.

Sinotruk’s Market Share

Over the past three years, Sinotruk has captured 60% of the Philippine heavy truck market. This impressive market share reflects the increasing popularity of Sinotruk’s trucks in the region, making the Philippines one of the company’s key export markets.